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Campaign report · Embotelladoras del Norte
“What did each sale cost us in October?” Every platform claims the same conversion.
Meta Ads7-day post-view attribution1.284conv.
Google Adslast click, 30-day window1.102conv.
TikTok Adsmixes click and view in one total640conv.
eltrece · TVthere is no click to attribute96GRP
Telefe · TVthe traffic spike lands 20 min later148GRP
Real sales in October
0
CPA $1,840 · ROAS 4.2×
994 conversions were counted twice.
no cross-platform duplicates matching attribution windows TV contribution modeled
Campaigns · Embotelladoras del Norte5 channels · digital and TVLast 30 daysAll channelslive
Spend
$0M
↑ 12%
Revenue
$0M
↑ 31%
ROAS
0×
↑ 0.6
CPA
$0
↓ 18%
Spend vs. revenue12 weeks
sem 1sem 6sem 12
Revenue
Spend
Channel mix
$48,2Mtotal
Meta34%
Google27%
TikTok18%
TV14%
Otros7%
ROAS by channeltarget 3.0×
Meta Ads0,0×
Google Ads0,0×
TikTok Ads0,0×
Telefe0,0×
eltrece0,0×
Conversion funnel2.2% click → sale
Impressions18,4M
Clicks412k
Carts38,2k
Sales9.140
Campaigns by performance
CampaignSpendROASAction
Hot Sale · Retargeting$8,4M6,2×Scale
Brand · Search$6,1M5,8×Scale
9:16 vertical$4,7M4,8×Hold
Broad prospecting$5,2M1,3×Review
Readings
1Two campaigns drive 62% of total ROAS. The rest of the budget returns half as much.
2TikTok grew its return 3.1× in 6 weeks — the fastest-growing channel.
3The sales peak lands 20 minutes after the TV spot, not during it.
Meta's CPA jumped this week. What should I do with the budget?

I looked at the last 48 hours across all three channels. Meta's CPA went from $2,470 to $3,480 — 41% higher — while Google and TikTok held steady. This is a Meta problem, not a demand problem.

What's going on
  • On Meta, frequency hit 4.2 — you're paying to show the same ad to people who already saw it.
  • Google has room: 18% of brand impressions are lost to budget, and CPA there is half.
  • TikTok's new creative is at 4.1× ROAS and hasn't peaked yet.
What I'd do

Move $1.2M out of Meta into Google brand and the TikTok creative, and drop frequency to 2.5. That brings CPA back to ~$3,500 within about 72 hours without losing volume.

Did Sunday's Telefe spot actually work?

I crossed Sunday's 148 GRP with traffic, searches and sales over the next three hours, against the previous four Sundays with no TV. Yes, it worked: $18.6M attributable, 34% above a Sunday with no TV buy.

What the data shows
  • Traffic peaks 20 minutes after the spot, not during it — which is why measuring it live made it look weak.
  • Brand searches rose 62% and brand CPA fell 23% in that window.
  • Retargeting captured 41% of the lift in the first three hours.
What I'd do

Book the same slot again and schedule the Google brand cap to rise 30 minutes before the spot. Right now TV is pushing people into a search you aren't paying for.

Which creative is performing best, and where?

I compared all 34 active creatives by platform, using real retention and ROAS instead of impressions. The 9:16 vertical is the best of the month at 4.8× — more than double the average — and drives 38% of sales.

Where each one performs
  • On TikTok it retains 68% at 6 seconds — the account's ceiling.
  • The same video does 3.9× in Reels but drops to 1.4× in the square feed. It's the format, not the asset.
  • Demand Gen still has 6 statics running below threshold.
What I'd do

Scale the 9:16 into Reels and Demand Gen, and pause the 6 statics. That's $640K a month that stops burning on formats we already know don't work.

What can I help you with today?
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Digital · online
Meta Adsspend · CPA Instagramreach · engagement TikTok Adsviews · CPV Google Adssearch · PMax YouTubeimpressions · VTR Display & Video 360programmatic Mercado Adssales · ACOS PedidosYaorders · basket Rappiorders · coverage Spotify Adsaudio ads LinkedIn AdsB2B leads Pinterestdiscovery Ximpressions WhatsApp Businessconversations Google Analyticssessions · conversions
TV · offline
Teleferating · GRP eltreceshare · reach América TVseconds on air TNplacements elnuevespots C5NC5Nspots net TVspots DIRECTVDIRECTVaudience NetflixCTV Prime VideoPrime VideoCTV Vía públicacircuits Radiomentions
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FlareFlare
Spend · June
$48,2M↑ 12%
By channel
Meta Ads$16,4M
Google Ads$13,0M
TikTok Ads$8,7M
Telefe$6,7M
Funnel2,2%
Impr.18,4M
Clicks412k
Carts38,2k
Sales9.140
ReadingTikTok grew its return 3.1× in 6 weeks.
FlareFlare
OverviewAgent
Why did CPA go up this week?
Flare IA
Meta's CPA rose 41% since Tuesday: the retargeting audience ran out.
CPA by platform · 7 days
Meta$4.980↑41%
Google$2.910↓2%
TikTok$3.140+3%
I moved $1.2M from Meta to Google and TikTok. Blended CPA: $3,180.
Ask Flare…
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FlareFlareEmbotelladoras del NorteCampaign trackingLive
OFF spend · YTD$211,2M
YTD plan $194,4M · 109% ejec.
Annual plan $352M · 60% ejec.
Digital spend · YTD$293,5M
YTD plan $302,8M · 97% ejec.
Annual plan $484,7M · 61% ejec.
Total spend · YTD$504,7M
YTD plan $497,3M · 101% ejec.
Annual plan $836,7M · 60% ejec.
Monthly spend — by systemactual vs. plan
DigitalTVOut of homePlan
Split by brand4 brands
$504,7M$293,5M dig · $211,2M OFF
Norte Cola$169M33,5%
Norte Naranja$127M25,2%
Norte Lima$112M22,2%
Norte Pomelo$96,7M19,1%
Spend summary by system
SystemActualPlan% ejec.
Digital$162,8M$168,6M97%
TV$169,4M$156,2M108%
Vía Pública$41,7M$38,2M109%
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